Tourism Working Group
Rebuilding Through Revitalized Tourism
The Kerr Together Tourism Recovery Working Group is a volunteer-based, collaborative working group focused on the recovery, stabilization, and long-term resilience of tourism across Kerr County and Comfort, Texas, collectively branded as the Upper Guadalupe Valley. This group operates as an active, task-oriented collaboration of community stakeholders who contribute time, expertise, and effort toward shared regional tourism recovery goals. It is not a board or governing body, but a working group focused on implementation and outcomes. Our group’s work recognizes tourism as a cornerstone of the region’s economy, identity, and cultural vibrancy.
BY THE NUMBERS…
44
Public Arts Installations
5
Communities Represented
1
Unified Tourism Initiative
Tourism Working Group Leadership
Julie Davis
Tourism Co-Chair
President / CEO
Kerrville Convention & Visitors Bureau
Scott Fineske
Tourism Co-Chair
Owner,
Camp La Junta
Current Projects
My Guadalupe Valley | myguadalupevalley.com
Kerr County, TX
The Upper Guadalupe Valley initiative is a collaborative, place-based effort to support tourism recovery and long-term resilience after regional disruptions. This effort focuses on reintroducing the region, communicating recovery progress, and promoting local tourism businesses. All efforts are non-commercial and designed to promote the region collectively rather than individual businesses.
Our Partners
The entire Kerr Together response to this disaster began with collaboration.
We appreciate the work, expertise, guidance, and financial contributions of our valued partners.
JOIN US!
From financial resources and expertise to volunteer hours and group collaborations, re-engaging locals and visitors alike in our rich cultural offerings is a team effort. Ready to help? Let’s start a conversation!